joi, iulie 30, 2009

Motown

Am găsit pe Wikipedia, în articolul dedicat casei de discuri Motown (unde au apărut, practic, Jackson 5), un paragraf foarte important pentru înţelegerea semnificaţiei acestei "fabrici" de muzică (Motown este şi porecla oraşului Detroit, unde a apărut casa de discuri, adică "oraşul motoarelor"):
"Motown’s music was crafted with the same ear towards pop appeal. The company specialized in a type of soul music it referred to with the trademark "The Motown Sound".

The Motown Sound was typified by a number of characteristics: the use of tambourines to accent the back beat, prominent and often melodic electric bass guitar lines, distinctive melodic and chord structures, and a call and response singing style that originated in gospel music.
In addition, pop production techniques such as the use of orchestral string sections, charted horn sections, and carefully arranged background vocals were also used. Complex arrangements and elaborate, melismatic vocal riffs were avoided; Motown producers believed steadfastly in the "KISS principle" ("keep it simple, stupid").
Berry Gordy used weekly quality control meetings, held every Friday morning, and veto power to ensure that only the very best material and performances the company came up with would be released. The test was that every new release needed to "fit" into a sequence of the top 5 selling pop singles of the week. As a result, several tracks which later became critical and commercial favorites were initially rejected by Gordy, the two most notable examples being a pair of Marvin Gaye songs, "IHeard It Through the Grapevine" and "What's Going On". In several cases, producers would re-work and re-re-work tracks in hopes of eventually getting them approved at a later Friday morning meeting, as producer Norman Whitfield did with "I Heard It Through the Grapevine" and The Temptations' "Ain't Too Proud to Beg".

Many of Motown's best-known songs, such as all of the early hits for The Supremes, were written by the songwriting trio of Holland-Dozier-Holland (brothers Brian & Eddie Holland and colleague Lamont Dozier). Other important producers and songwriters at Motown's Hitsville U.S.A. recording studio and headquarters included Norman Whitfield & Barrett Strong, Nickolas Ashford & Valerie Simpson, Frank Wilson, Motown artists Smokey Robinson, Marvin Gaye and Stevie Wonder - and Gordy himself.
The many artists and producers of Motown Records collaborated to produce numerous hit songs, although the process has been described as factory-like (such as the Brill Building). The Hitsville studios remained open and active 22 hours a day, and artists would often be on tour for weeks, come back to Detroit to record as many songs as possible, and then promptly set back out on tour again.
The style created by the Motown musicians was a major influence on several non-Motown artists of the mid-1960s, such as Dusty Springfiled and The Foundations. In the United Kingdom, the Motown Sound became the basis of the northern soul movement. Smokey Robinson said the Motown Sound had little to do with Detroit:
"People would listen to it, and they'd say, 'Aha, they use more bass. Or they use more drums.' no way. When we were first successful with it, people were coming from Germany, France, Italy, Mobile, Alabama. From New York, Chicago, California. From everywhere. Just to record in Detroit. They figured it was in the air, that if they came to Detroit and recorded on the freeway, they'd get the Motown sound. Listen, the Motown sound to me is not an audible sound. It's spiritual, and it comes from the people that make it happen. What other people didn't realize is that we just had one studio there, but we recorded in Chicago, Nashville, New York, L.A.- almost every big city. And we still got the sound." (Hirshey, Gerri (1994). Nowhere to Run: The Story of Soul Music)."

sursa: en.wikipedia.org
fotografia: www.gettyimages.com

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